Sunday, November 16, 2008

Social Networking for Professionals


During one of our most recent class discussions we learned about LinkedIn and other social networks businesses are beginning to utilize. Generally our generation thinks of Facebook and Myspace when we hear the term “social network.” However, traditional social networking is displaying more professional qualities because as the old adage states, it’s not about how much you know, it’s about who you know.

After researching the impact of social networking in the business world, I discovered an interesting article focusing on virtual meetings and the professional advantages of services such as LinkedIn and Ryze. Although Facebook and Myspace, have proven to be effective in terms of expanding friendships and relationships they have yet to delve into professional networking. According to the article, online professional networking is becoming an extensive source of information and a method of facilitating communication. Also, the White Paper stated business networking is a perfect way to expand their personal networks and encourage content development through interaction.

LinkedIn helps professionals create an online profile with their professional accreditations and goals. Individuals can then network with other contacts, also allowing the user to see the networks of others. As we discussed in our class discussion of LinkedIn, it eliminates the mundane exchange of business cards and the risk of losing contact information. According to the article, networking sites similar LinkedIn have the potential to eliminate face to face meetings with the growing capabilities of web-based, live communication. Through these applications interviews, introductions and meetings can be conducted through a professional environment from offices throughout the world.

Professional networking can also be used to effectively create business events and group development. Groups can communicate instantaneously and continuously via networking applications. Constant communication is an important way to evolve group efficiency and establish goal congruency among the members. Also, the White Paper stated that two-way communication is vital among professionals as well as customers. According to the article, LinkedIn helps professionals not only search within contacts but also search within various industries. Both the contact and industry search make it relatively simple for a professional to develop a target audience for their business events.

In the future, many professionals believe that business networking will become a primary method of meeting other businesspeople and exchanging information. New applications and increased popularity will force networking sites to develop subscription and membership fees if they have not already done so. However, cost is a small factor because professionals are realizing the benefits of network expansion in a virtual sense.

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